Whilst there isn't an absolute definition, clean beauty embraces both natural and synthetic ingredients, putting the focus on ingredient performance and safety over source. In short clean means thoughtfully formulated with no harmful chemical ingredients.
Natural things can be toxic. Poison ivy and arsenic are both natural! Clean is about nontoxic, meaning that there are no ingredients in the formulation that have been linked to harmful health effects such as cancers or hormone disruption. People don´t realise that something can be marketed as "natural" when actually only 1% of the product actually could be. Most people are shocked to hear that their favourite products could contain toxic ingredients.
Most clean beauty products will avoid the use of ingredients like Parabens, Sulphates, Mineral Oil, Palm Oil, Silicon, Lanolin, SD Alcohol, Plastic Microbeads, Formaldehyde and most recently Mica, while still delivering high performance.
Each clean product ingredient should be included to perform a particular function, not change colour, shimmer, block our pores or cause skin irritation.
Full ingredient transparency is on the rise and brands that provide this are gaining in popularity. Beauty consumers are enjoying having confidence and knowledge that products they are using are formulated specifically to exclude any potentially toxic ingredients.
In 2017 demand for "clean" beauty products lead to a 10 percent growth rate in the clean beauty market, versus just 3.8 percent growth for conventional brands, many of which are using unsustainable petro- chemicals. Beauty retailers big and small are responding to the demand.
The good news is, a recent study, led by researchers from the University of California, Berkeley, showed that it is possible to reduce our body´s burden of certain potentially harmful chemicals - in as little as three days, simply by avoiding products known to contain them.
Look at a brands 'Free From' policy, and product ingredient lists to build a picture of what has been included and (just as importantly) left out of the products you use.
Creating Clean Beauty products has always been key part of the Stellar Décolletage ethos. It was at the forefront of our minds when developing our unique formulas for this delicate area of the body. All of our products are free from Parabens, Sulphates, Mineral Oil, Palm Oil, Silicon, Lanolin, SD Alcohol, Plastic Microbeads, Formaldehyde and Mica.
Enjoy using the Stellar Décolletage regime, knowing you are being kind to your skin.